Is J-beauty really worth the hype?
This year, K-beauty has been knocked off its skincare prowess pedestal by newcomer J-beauty.
But like any fair fight, a winner shall not be declared until the challenger is truly put to the test.
And unlike Adam from Love Island, I’m not afraid of a little commitment. So for one whole month, I stuck to the same skincare routine, every day and night, using J-Beauty products only.
Ding ding, round one!
